West Lincoln Memorial Hospital Foundation | Investing in Life

New Record for Smile Cookies

Posted on October 29th, 2021 in News

A record-breaking number of Smiles: Tim Hortons® raises more than $12 million throughout national Smile Cookie Campaign, a new record, $41,805.90 to be donated to West Lincoln Memorial Hospital

Restaurant owners from Grimsby, Lincoln and West Lincoln are donating 100% of proceeds from sales of Smile Cookies to West Lincoln Memorial Hospital this fall

GRIMSBY, OCTOBER 28, 2021 Tim Hortons restaurant owners, Larry Thornley, Chris Ridieger and Ryan DiTomasso along with their teams, in Grimsby, Lincoln and West Lincoln and many generous patrons across West Niagara broke a new Smile Cookie record by raising $41,805.90 for our local hospital.

Tim Hortons restaurants and millions of generous Canadians across the country combined broke a new Smile Cooke record by raising more than $12 million for local charities across the country.

“Thank you to the dedicated teams at the Grimsby, Lincoln and West Lincoln Tim Hortons for supporting our West Lincoln Memorial Hospital.  Since 2005, Tim Hortons Smile Cookie Campaign has raised over $237,581 for our local hospital.  Thank you to the many volunteers that came to the restaurants to help bake and decorate the cookies,” states Pamela Ellens, Executive Director, WLMH Foundation. 

“Each and every year, Tim Hortons restaurant owners continue to go above and beyond to help raise funds for our annual Smile Cookie campaign and it’s truly inspiring to be a part of something so great and impactful,” says Hope Bagozzi, Chief Marketing Officer for Tim Hortons.

Smile Cookie Campaign Facts

  • In 2020, the Smile Cookie campaign raised $10.56 million across Canada
  • The Tim Hortons Smile Cookie program started in 1996, originally raising funds for Hamilton Children’s Hospital. Twenty-five years later, the annual charitable campaign has now raised a total of more than $77 million for charities selected every year by restaurant owners.
  • Nationally, Tim Hortons restaurant owners support over 600 local charities, hospitals and community programs through the Smile Cookie campaign


In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double ™ coffees, Donuts and Timbits® in the years since. Over the last 55 years, Tim Hortons has captured the hearts and taste buds of Canadians. Tim Hortons is Canada’s largest restaurant chain operating in the quick service industry serving over 5 million cups of coffee every day with 80% of Canadians visiting one of nearly 4,000 Tim Hortons in Canada at least once a month. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps™ – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 4,800 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit TimHortons.ca.

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